Whether its supplements, medical services, tires, academic courses, toilets or hemorrhoid creams, most web sites pack their site with what I call "cloned pitches". That is, they run with a variation on what their competition is doing. The argument for going down this path goes something like this: "It's worked for so many so why not stick with it?".
Now think back to genuinely memorable TV ads that stuck with you and influenced what you plunked your money down for. I'd wager there was some humor or pathos involved. The advertiser deviated in some ways from the tried and true. There was an element of experimentation; of risking consumer disinterest or even a backlash. However, being odd, "crude" or controversial is not always a commercial death sentence. It can, in fact, attract prospectives to your web or blog site where they discover services or goodies they simply must have.
Think for a minute about a business whose services are (ahem) "dead serious" such as a funeral home. If ever there was a sacred cow this is it. Any attempt at levity is "bad taste" right?! A German funeral didn't think so when it slapped up an ad in a subway that proved a marketing success: http://9gag.com/gag/aD0Pojx/a-great-funeral-service-ad-in-subway-come-a-little-closer.
How might copy or imagery laced with humor, satire or pathos draw people to your website and turn them into clients?
© 2014 by Anthony G. Payne. All rights reserved.
Now think back to genuinely memorable TV ads that stuck with you and influenced what you plunked your money down for. I'd wager there was some humor or pathos involved. The advertiser deviated in some ways from the tried and true. There was an element of experimentation; of risking consumer disinterest or even a backlash. However, being odd, "crude" or controversial is not always a commercial death sentence. It can, in fact, attract prospectives to your web or blog site where they discover services or goodies they simply must have.
Think for a minute about a business whose services are (ahem) "dead serious" such as a funeral home. If ever there was a sacred cow this is it. Any attempt at levity is "bad taste" right?! A German funeral didn't think so when it slapped up an ad in a subway that proved a marketing success: http://9gag.com/gag/aD0Pojx/a-great-funeral-service-ad-in-subway-come-a-little-closer.
How might copy or imagery laced with humor, satire or pathos draw people to your website and turn them into clients?
© 2014 by Anthony G. Payne. All rights reserved.